McDonald's + INternational women's day

Millions of women have chosen McDonald's to be a part of their story.
The challenge: how do we break through the chatter to thank, recognize and celebrate them on International Women's Day?

By flipping the iconic golden arches to a "W" at female-owned locations across the country along with an entire restaurant in California.

Packaging

In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.

SOCIAL

We flipped every logo across McDonald's social and digital channels for a global celebration.

Uniforms

Crew members at participating female-owned McDonald's across the United States sported hats and shirts displaying the 'W,' bringing our celebration front and center at every purchase.

McDonalds.com

A landing page was created to commemorate the day which included brief biographies celebrating a diverse group of women who have chosen the brand to be a part of their story.

RECOGNITION