COME ALIVE WITH HAWAIIAN TROPIC

Skincare for Gen Z is a daily routine which includes daily protection.
Hawaiian Tropic took this as an opportunity to transform its 80’s sunbathing persona into a modern SPF skincare brand enriched with signature island ingredients—encouraging the latest generation’s skin, spirit and beauty to COME ALIVE.

Technically shot match-cuts artfully connect the thriving climate of Hawaii to thriving skin.

SOCIAL

Playful animation paired with vibrant photography match-cuts capture the youthful energy of the COME ALIVE campaign.